Who we are

We are a young, dynamic British toy company. Addo Play are global experts in product development and toy sourcing who create outstanding toys, through intelligent, caring and safe design.

BRAND PORTFOLIO

Addo Play is award winning and we are proud to have two complimentary toy brands with distinct personalities.

Addo Brands

Addo is our outstanding value, everyday toy brand.

ELC Brands

Early Learning Centre is our world class preschool brand, encouraging learning through play.

THE WAY WE DO THINGS

At Addo Play, we strive to be the best.
We passionately believe in teamwork by working hard to develop strong relationships with our customers and suppliers.

We operate with integrity, creating trust through quality, safety, environmental and ethical standards.

CARING FOR THE FUTURE

Discover our sustainability strategy and commitment to “Caring for the Future”.

Our News

WHO WE WORK WITH

Addo Play continues to grow in the UK and Internationally.

We work with you to build long term partnerships, providing you with solutions to your toy needs.