This year both our UK and HK showrooms had a makeover. Addo’s creative team put their heads together and orchestrated a stunning redesign. The showroom has been customized into recognisable categories, using striking upto date colours, sympathetic to the product and packaging design. The entire Addo team worked effortlessly to effectively merchandise the showrooms in keeping with the new Addo style and ensuring they look consistent, even across the miles. Teresa Hookins, Head of Creative at Addo Play said “We are proud of what simple planning and correct colour emphasis can bring to life. As the creative team, we wanted to live our values through the experience you get when walking into our showroom, that of Joy of the Toy”.
Addo Play are pleased to announce winning Platinum in the Loved by Children Awards 2018. The winning item was the Nick Jr. Ready Steady Dough Supreme Ice Cream set in the Best Art or Creative Activity category.
Amelia Naylor, Product Development and Marketing Executive at Addo Play said of the win “We are thrilled to have won Platinum at such prestigious awards for our Ready Steady Dough Supreme Ice Cream set. What better judges than children themselves to judge the toys! Addo are a relatively new company so seeing our toys win awards like the Loved by Children Award is a huge accolade and a great way to build brand recognition amongst our customers.”