Addo Play Nickelodeon Experimake range Shortlisted for a Brand & Lifestyle Licensing Awards 2018

Addo Play are delighted to announce the licensed Nickelodeon Experimake STEM range has been shortlisted in the Brand and Lifestyle Licensing Awards 2018. They are shortlisted for Best Brand Licensed Children’s Product or Range.

The Nickelodeon Experimake range consists of 11 skus in 3 distinct colourways- green, pink and orange highlighting the three key themes- traditional science, cosmetic science and engineering science.

News of being shortlisted in the B&LLAs comes a few weeks after learning that Addo Play have won an award for another licensed product within their portfolio. The Nick Jr. Ready Steady Dough Supreme Ice Cream set won Platinum in the esteemed Loved by Children Awards 2018.

David Martin, Joint Managing Director of Addo Play says, “We are very excited to have been shortlisted for a B&LLA. With Experimake only launching in August 2017 at The Entertainer we are thrilled that these prestigious awards have recognised the huge amount of work that we have put into this line. The Nickelodeon license is the perfect tie in for our Science Brand and whilst the science sets have been designed by scientists they encourage learning through play. Science, Technology, Engineering and Maths (STEM) education is so important and each set enables the development of at least two of these skills. The skills and knowledge gained are essential for children’s learning and the sets not only support education but are fun and enjoyable for parents too.”