This year both our UK and HK showrooms had a makeover. Addo’s creative team put their heads together and orchestrated a stunning redesign. The showroom has been customized into recognisable categories, using striking upto date colours, sympathetic to the product and packaging design. The entire Addo team worked effortlessly to effectively merchandise the showrooms in keeping with the new Addo style and ensuring they look consistent, even across the miles. Teresa Hookins, Head of Creative at Addo Play said “We are proud of what simple planning and correct colour emphasis can bring to life. As the creative team, we wanted to live our values through the experience you get when walking into our showroom, that of Joy of the Toy”.