Addo at Distoy 2019

This year at Distoy, Addo Play will again be showcasing its Autumn Winter lines in their ‘inspiring play’ showroom at St Ermins Hotel (Room 114) from the 28th -31st May.

As well as exhibiting key new products from core brands such as Pitter Patter Pets, Nick. Jr Ready Steady Dough, Busy Me, Nickelodeon Experimake and its 3 craft brands (Out of the Box, Out to Impress & Out There) Addo will also be revealing a number of all new and refreshed brands. These include:

Nickelodeon Liquid Lava Sand – A brand new compound. A super fluffy & soft versatile colourful sand. Just squeeze it to stretch it!

Sandsational – Squeeze, shape, sculpt with Sandsational, mouldable, mesmerising sand. Encouraging creativity, it never dries outs so you can create again and again.

Nickelodeon Cotton Cloud – Softly scented, super stretttttttttttttttchy fluffy foam.

Woodlets – A range of traditional wooden toys carefully crafted for little hands. Meet the Woodlets: Oggy, Roxy, Snowy and Cheeks who will help little one’s imagination run wild!

Ryan’s World – A range of super hot, fun collectible products that Ryan loves & believes in. Suitable for all the family.

B Friends Expansion – Meet and play with your new best friend! Dress her in all the latest fashion styles and trends and don’t forget to accessorise!Welcome to the World of B friends with 24 NEW skus including deluxe dolls, outfits, accessories & furniture playsets.

Finally, Addo staff will also be able to briefly update customers about the recent acquisition of ELC which now proudly sits in the Addo portfolio of brands. More news to come here….


Addo Play are thrilled to announce winning 4 awards at The Dadsnet Awards in April 2019.

GOLD: Nickelodeon Experimake Explosions & Eruptions in the Best Science / STEM Toy category

SILVER: Out of the Box Foil & Sequins in the Best Arts & Crafts Toy category

BRONZE: Be My Baby Soft Doll in Best Baby Toy (0-12m) / Best Soft Toy category
Snuggle Buddies Friendship Teddy in Best Soft Toy / Best Toddler Toy (1-3yrs)category

“Winning 4 awards is just fantastic especially across various award categories, for different Addo products and knowing we have gone up against the very best brands and products in the toy market. This award is so unique too in the way that the judging panel is made up of normal dads, dad influencers and dad toy experts and then once their testing has been done it is thrown open to the public” said Pete Fuller Marketing Manager.

These 4 awards add to the ‘Finalist’ Award received in the Brand & Lifestyle Licensing Awards (B&LLA’s) for our Nick Jr. Ready Steady Dough in the Best Brand Licensed Children’s Product or Range.