Want to become an Experimake Expert? Here’s how!

Are you a brainiac, a bright spark or a clever clogs???

Well now you can achieve expert Experimake status with the launch of our Experimake certificates! All you have to do to claim your certificate is complete 3 of our Nickelodeon Experimake science sets (any 3 it doesn’t matter whether it’s pink, green or orange). The fun and informative manual inside each pack has a cut out coupon in the back, fill it in, cut it out and send all 3 along to the Addo Head Office address indicated on the coupon- voila it is that easy!

The Experimake certificate would be a great addition to any child’s bedroom wall! Each one will have the name of the “Experimake Expert” that have sent the tokens in, along with a signature from our in house Addo “Head Experimake Professor”.

Please allow 7-10 working days from receipt of the tokens to receive your certificate.

We confirm that information disclosed to Addo Play will be held in accordance with our privacy policy, a copy of which is available on our website www.addoplay.com

Addo Play Win Gold in the Right Start Awards

London October 2017

Addo Play Win Gold in the Right Start Awards

Addo Play are pleased to announce winning Gold at the Right Start Awards 2017.

Whilst Addo knew they were shortlisted they had to wait until the Awards lunch and ceremony on the 5th October 2017 at One Aldwytch Hotel, along with other attendees from the shortlisted brands to discover the winners. Addo’s licensed Nick Jr. Ready Steady Dough Cupcake Carousel won Best Toy in the Arts & Crafts category.

Right Start magazine said of the Cupcake Carousel set “The cupcake theme is a winner and we made some fabulous cakes! The colour-blending ideas suggested on the packaging along with the range of versatile accessories are an inspiration. The dough is lovely and soft to work with and can be used over and over.”

Teresa Hookins, Head of Creative at Addo Play said of the win “We are thrilled to have won Gold at such prestigious awards and against such tough competition. As a relatively new company having our hard work acknowledged is a huge accolade and is a great way to build brand recognition.”

News of winning comes a week after discovering they had achieved a Bronze Award in the Made For Mums Awards in the Best Science category for their licensed Nickelodeon Experimake Sludge and Slime set.

 

 

For more information on Addo Play please contact Jen Garrity, Marketing Coordinator via email on jen.garrity@addoplay.com or phone 01494 917250

Addo Play Attend Dallas Fall Toy Preview 2017

From the 3rd to the 5th October we attended Fall Toy Preview 2017 in Dallas at the Dallas Market Centre in the World Trade Centre with all 15 of our brands.

For any International Sales Queries please contact Andrew Critchlow, International Business Development Director. Email andrew.critchlow@addoplay.com or call on (0039) 345 113 1470

Addo Play Shortlisted for Best Science Toy in the Made For Mums Toy Awards 2017

Addo Play have only just announced the launch of their new licensed science line Nickelodeon Experimake in July 2017 and have already been nominated for an award for Best Science Toy in the Made For Mums Toy Awards 2017.

Experimake consists of 12 skus in 3 distinct colourways- green, pink and orange highlighting the three key themes- classic science, cosmetic science and kitchen/engineering science. The item in the running for Best Science Toy is the Sludge and Slime Kit which has everything you need in the box to create multiplying slime balls, scary slimy snakes, an invisible monster and sludgy goo. By adding a few easy to find items mentioned on the back of the pack you can add to your scientific slimy creations and make another slime monster, slimy bogies and monster blood!

News of being shortlisted in the Made for Mums Toy Awards comes a few weeks after learning that Addo Play have also been shortlisted for Best Licensed Toy for their Nick Jr. Ready Steady Dough Range at the Licensing Awards 2017. One of the items in the Dough line is already a winner after an announcement in June of this year that the Cupcake Carousel has won an award in the Right Start Awards.

Amelia Naylor, “We are very excited to have been shortlisted in these awards. With Experimake only just being available to buy at The Entertainer we are thrilled that these prestigious awards have recognised the huge amount of work that we have put into this line. The Nickelodeon license is the perfect tie in for our Science Brand and the Sludge and Slime set is sure to be a big seller in store for us this Autumn…..let’s hope it will be a winner in the made For Mums Toy Awards too!”

Toy News article here- Addo and Smart Celebrate Made For Mums Nominations

New Nickelodeon Experimake Science Sets Launch at TheToyShop.com

Addo Play announce the launch of their new licensed science line Nickelodeon Experimake launching at The Entertainer and www.TheToyShop.com in August 2017.

Experimake consists of 12 skus in 3 distinct colourways- green, pink and orange highlighting the three key themes- classic science, cosmetic science and kitchen/engineering science.

Made in Europe the Experimake science sets are designed by scientists and are fun for kids and are educational toys that combine science and creativity by fostering curiosity and experimentation.

The sets have been designed to include everything the user needs for the key front of pack experiments with a clear informative STEM logo having been created to explain to the consumer in more detail the benefits of the product. The key experiments are called out in a clear visual way- fun and eye catching but informative. The information bar along the bottom calls out the learning benefits of the set. The back of pack lists out additional experiments, which when adding the listed everyday household items, even more fun can be had.

Each set contains a 16 page illustrated user manual with step-by-step instructions for all the experiments. The user manual also contains two pages of fun facts about the topic of the set. Children and adults can learn more about their topic of choice and impress friends and family with their new knowledge and understanding.

Addo play products are available exclusively through The Entertainer and www.TheToyShop.com in the UK however some worldwide markets are still open.

Addo Play at Distoy 2017

Addo Play will be showcasing its Autumn Winter 2017 lines at DISTOY at St Ermins Hotel, in Room G10 from the 30 May to the 3 June.

The firm is looking to extend its European, North and South American and Far East business at the show.

Addo Play will be revealing a number of new brands at Distoy next month including its sensational all-new Nickelodeon licensed Science line launching Autumn 2017.

Visitors to the showroom at St Ermins Hotel can view its 12 fabulous brands with over 100 skus that span multiple areas of play including the smash hit Nick Jr. Ready Steady Dough line, Pitter Patter Pets mechanical plush, Unique Boutique dress up and cosmetics, 3 Craft brands aimed at different age groups and the Busy Me role play range.

The company will also be updating existing distributors on multiple new product offerings for 2017/18.

“We have seen exceptional international interest in our brands since we first unveiled them to the industry last January, leading to a number of strong partnerships already in place,” said David Martin, joint Managing Director at Addo Play. “With the introduction of our licensed educational Science line we are hoping to entice even more visitors to see our now extensive range of brands.”

“We look forward to exhibiting for the second time at Distoy, and welcoming visitors to our ‘inspiring play’ showroom in St Ermins.”

Addo Play makes Distoy debut in 2016, to build on international distribution partners

Visitors to the showroom at St Ermins Hotel will be given the opportunity to view Addo Play’s full product offering, including the recently launched Snuggle Buddies, Nick Jr – Ready Steady Dough, Storm Blasters and Pitter Patter Pets.

Throughout the show, Addo Play expects to secure further distribution partnerships for the ongoing international growth of Addo Play, extending its European, Middle East, Africa and Far East business. The company will also be updating existing distributors on multiple new product offerings for 2016/17.

David Martin, joint managing director at Addo Play, commented: “We have seen exceptional international interest in our brands since we first unveiled them to the industry back in January, leading to a number of strong partnerships already in place. We look forward to exhibiting for the first time at Distoy and welcoming visitors to our ‘inspiring play’ showroom in St Ermins.”

Mary Price and David Martin Launch Addo Play

Addo Play is a new UK-based, privately funded international toy company, launching this month from already established offices in the UK, Europe and Hong Kong. Mary Price and David Martin, who have formerly worked with major toy players including Mega Brands, Woolworths and Mattel, are co-managing directors of the company. They have assembled an experienced team whose aim is to approach toy design and supply from a fresh perspective.

Mary Price commented: “Addo is Latin for inspire, and the company aims to do just that. The objective is to create multiple lines of toys at outstanding value, through intelligent, caring and safe design, whilst innovating the traditional business model to deliver an exciting new solution for its International Retail and Distribution network. Addo Play aims to be a really great partner: to behave ethically, efficiently, flexibly, honestly, and to be clear in all it does, offering value for money and simplicity in all aspects of the business.”

Addo Play welcomes all enquiries, please contact: –

Andy Critchlow – International Business Development Director Tel: +39 345 1131470 or by email andy.critchlow@addoplay.com

Angela Harris – Tel: 01494 917250 or by email at angela.harris@addoplay.com

Ex-Mega Brands execs set up new toy firm in Addo Play

Addo is Latin for ‘inspire’ and the new company aims to ‘approach toy design and supply from a fresh perspective’.

Ex-Mega Brands execs Mary Price and David Martin have launched a new UK-based toy company called Addo Play.

Launching this month from already established offices in the UK, Europe and Hong Kong, the company aims to ‘approach toy design and supply from a fresh perspective’.

Price and Martin are co-managing directors of the company, and a statement from the firm says they ‘have assembled an amazing group of talented industry experts with backgrounds in some of the biggest toy manufacturers and retailers on the planet.’

‘The objective is to create multiple lines of trustworthy toys at outstanding value, through intelligent, caring and safe design, whilst innovating the traditional business model to deliver an exciting new solution for its international retail and distribution network,’ continued the firm.

‘Addo Play aims to be a really great partner: to behave ethically, efficiently, flexibly, honestly, and to be clear in all it does, offering value for money and simplicity in all aspects of the business.’