Addo Play is a new UK-based, privately funded international toy company, launching this month from already established offices in the UK, Europe and Hong Kong. Mary Price and David Martin, who have formerly worked with major toy players including Mega Brands, Woolworths and Mattel, are co-managing directors of the company. They have assembled an experienced team whose aim is to approach toy design and supply from a fresh perspective.

Mary Price commented: “Addo is Latin for inspire, and the company aims to do just that. The objective is to create multiple lines of toys at outstanding value, through intelligent, caring and safe design, whilst innovating the traditional business model to deliver an exciting new solution for its International Retail and Distribution network. Addo Play aims to be a really great partner: to behave ethically, efficiently, flexibly, honestly, and to be clear in all it does, offering value for money and simplicity in all aspects of the business.”

Addo Play welcomes all enquiries, please contact: –

Andy Critchlow – International Business Development Director Tel: +39 345 1131470 or by email

Angela Harris – Tel: 01494 917250 or by email at