ADDO WINS SILVER PRODUCT AWARD AT LOVED BY CHILDREN AWARDS 2021

We are proud to announce that in the Loved by Children Awards 2021, Addo has won SILVER in the Best Interactive Toy 3-6 yrs category for our Pitter Patter Pets Wiggle Jiggle Dachshund.

We are extremely excited by this movin’, groovin’ interactive plush toy that was launched in AW20 and it seems that consumers loved it too.

Available at The Entertainer, our Pitter Patter Pets range is perfect for ages 3 and over

ADDO WINS 4 PRODUCT AWARDS AT THE RIGHT START AWARDS 2020

Amazing news today as we found out that we had won 4 awards in the 2020 Right Start Awards.

Our 4 winning products are:
– Out & About Sand & Water Table
– Woodlets Slicing Fruit Playset
– Busy Me Splish Splash Sink
– Nickelodeon Cotton Cloud

Details of what awards we have won will be announced in October (Special Award, Gold, Silver or Bronze).

Our winning products will be featured in the printed issue of the Right Start Awards Guide 2020, available from 1st October. The printed guide will also be distributed to all Tumble Tots franchisees, who in turn will distribute to their members. Finally our products will also appear online at www.rightstartonline.co.uk

ADDO WINS 3 AWARDS AT THE DADSNET TOY AWARDS 2020

The Dadsnet Awards were created so that Dads can champion the very best baby, toddler & children’s brands in the market. After 4 months dads of reviewing, testing and voting, we are so proud to announce that on Thursday 4th June 2020 we won not 1, not 2 but 3 awards in The Dadsnet Awards 2020.

We won a silver award for our B friends Amber doll.

Even better, we won 2 gold awards for our Sandsational Castle Kingdom & our Ryan’s World Cool Chemistry Set.

Here’s a little bit more information about our 2 Gold Award Winners:

Sandsational Castle Kingdom
Squeeze, shape and sculpt sand to create impressive builds with the Sandsational Castle Kingdom!
Your little ones will embark on an exciting journey of colour and discovery and create the ultimate sandcastle kingdom with sand that amazingly never dries out!
The set comes with a kilo of sand (700 grams of regular sand and 300 grams of glitter sand), 16 castle moulds and 6 tools for cutting, rolling, digging and shaping, while the large play tray is ideal for plenty mess free fun.
Suitable for children aged 3 years and over.

Ryan’s World Cool Chemistry Set
Get ready for lots of science-based fun with this Ryan’s World Cool Chemistry Set.
Ideal for children who have shown an interest in chemistry, little ones will enjoy growing stalactites, observing moving molecules, creating chromatography, plus much more.
Ryan is one of YouTube’s biggest stars. He gets over 1 million views per month on his channel, which is brimming with fun content that’s loved by children around the world.
Suitable for children aged 8 years and over.

ADDO PLAY LAUNCH VIRTUAL TOY FAIR 2020

Interested in understanding how Addo Play is a global toy company with a difference?
Want to know more about how we can help with all your sourcing needs?
Intrigued to see our product in our Virtual Toy Fair?

Please email:
Caroline Webb – Caroline.Webb@Addoplay.com or
Kerry Rimmer – Kerry.Rimmer@Addoplay.com for Addo
Jessica Scott – Jessica.Scott@Addoplay.com for ELC

ADDO PLAY ANNOUNCES BRIGHT FUTURE FOR EARLY LEARNING CENTRE

 

As part of a group acquisition we are delighted to announce the Early Learning Centre (ELC) will be joining the Addo Play portfolio of brands.

Mary Price Co-founder & CEO of Addo Play said “We cannot wait to utilise our expertise and start working on product sourcing, development and wholesale to modernise this great British, heritage brand. With new investment, we aim to take this cherished brand forward into its next chapter putting it firmly back in the minds of todays and future consumers.”

“This is absolutely great news for us all at Addo Play. It fits perfectly within the group and is a truly transformative and wonderful opportunity. Addo’s mission is to inspire hundreds of ways to play, every day and will shape our approach to re-energising the ELC brand commented David Martin Co-founder & CEO.

Gary Grant, founder and executive chairman of The Entertainer Group, also commented: “We are delighted to add ELC to The Entertainer family. It comes with a rich history as a much-loved British brand, supporting parents and grandparents with their children’s early years’ learning, development and play. We will look to bring new life to the product offering whilst maintaining the high level of quality ELC is renowned for. By combining our experience with that of ELC’s passionate and capable partners around the world, we look forward to re-invigorating the brand for generations to come.”

If you would like to know any more please email hello@addoplay.com

 

 

 

 

ADDO WINS 6 LOVED BY PARENTS 2019 AWARDS

We are super excited to have won 6 LovedbyParents Awards 2019 including a platinum award for our Out of the Box Amazing Aqua Playmat in the Best Art category.

Here is a summary of all of our 2019 wins:

PLATINUM Best Art Toy = OOTB Amazing Aqua Playmat

GOLD Best Role Play Toy = Busy Me Medical Case

GOLD Best Interactive Toys 1-3yrs = PPP Walk Along Dog

GOLD Best Toddler Toy = OOTB Amazing Aqua Playmat

SILVER Best Interactive Toys 3-6yrs = Busy Me Medical Case

SILVER Best Activity Toy 1-3yrs = OOTB Amazing Aqua Playmat

ADDO PLAY ANNOUNCES EXCLUSIVE AGREEMENT WITH TOYS R US CANADA

The retailer has announced a multi-year exclusive supply agreement with Addo Play Limited, a vertical division of The Entertainer UK Limited. 

The multi-year deal is expected to significantly step-up Addo Play’s global trading footprint, making Toys”R” Us Canada a pivotal part of the UK start-ups growth trajectory and plans. 

Melanie Teed-Murch, President of Toys“R”Us Canada, commented: “We’re truly excited to be partnering with Addo Play to enhance our exclusive selection of toys for our customers. The company’s toy range is impressive and customer focused, so being able to offer this exclusively in Canada is an achievement and partnership we are proud to reveal. Addo Play’s toys inspire fun, imagination and wonder, which truly reflects our ongoing mission to bring joy to children and their families here at Toys“R”Us Canada.”       

Toys“R”Us Canada, now proudly 100% Canadian-owned and operated, acquired by Fairfax Financial Holdings Limited, has been looking for new innovative routes of supply to augment its differentiated and exclusive offerings in toys. Nick Jr Ready Steady Dough, Pitter Patter Pets, B Friends and Nickelodeon Liquid Lava Putty among many others; Addo Play’s ranges offers outstanding value for money and are designed with intelligence and care, presenting a meaningful, differentiated solution for the Canadian toy authority.

“We are absolutely thrilled to be able to share this news and cannot wait to help Toys“R”Us Canada to build upon its complementary range of exclusive toys,” commented Mary Price and Dave Martin, Co-Founders of Addo Play. “Addo Play’s uniquely curated range of toys offers consumers a high-quality choice of products through our design led categories which include compounds, craft, mechanical plush, science and dolls to name a few. We’re in the midst of planning the creation of many new lines that will be developed exclusively for Toys“R”Us Canada. We look forward to building a strong, long-term, mutually beneficial partnership.”

Gary Grant, Founder and Chairman of The Entertainer, added:“Our customers simply love the Addo Play toy range, which has been established as one of our leading brands in a very short space of time. Securing a strategic partnership with Toys“R”Us Canada is a true recognition of this success,” says Gary Grant, Founder and Chairman of The Entertainer.

The Addo Play range will be exclusively available in Toys“R”Us Canada stores across the country, as well as online, from January 2019. For further information on Toys“R”Us Canada visit, toysrus.ca and on Addo Play, visit addoplay.com.

ADDO PLAY WIN 6 LOVED BY PARENTS AWARDS

Addo Play are thrilled to announce winning several Platinum Loved By Parents Awards for the Busy Me Electronic Cash Register and the Out To Impress Make Your Own Cat Cushion.

BEST INTERACTIVE TOY 1-3 YRS
Addo Play Busy Me Electronic Cash Register – Platinum
BEST INTERACTIVE TOY 3-6 YRS
Addo Play Busy Me Electronic Cash Register – Platinum
BEST TOY DESIGN
Addo Play Make Your Own Cat Cushion – Silver
BEST ROLE PLAY TOY 1-3YRS
Addo Play Busy Me Electronic Cash Register – Gold
BEST ROLE PLAY TOY 3-6 YRS
Addo Play Busy Me Electronic Cash Register – Platinum
BEST ART OR CREATIVE ACTIVITY
Addo Play Make Your Own Cat Cushion – Platinum

Amelia Naylor, Product Development and Marketing Executive at Addo Play said “We are thrilled to know that the Loved By Parents Awards panel love our ‘Make Your Own Cat Cushion’ and ‘Electronic Cash Register’ so much. To receive one award would have been lovely but to know we won Platinum is 4 categories was such a wonderful surprise. To be included alongside so many well-established brands in such prestigious awards means a great deal to the team here at Addo Play. 2018 has been a truly incredible year for Addo and the Loved By Parents Awards is a real accolade and acknowledgement of all of the hard work done this year.”

These 6 Awards are added to the growing collection of Awards Addo have received during 2018 including the ‘Outstanding Partner Initiative’ alongside The Entertainer at the Nickelodeon UK Achievement Awards, a Highly Commended Right Start Award for the Out To Impress Make Your Own Owl Cushion, a Platinum Loved By Children’s Award for the Nick Jr. Ready Steady Dough Supreme Ice Cream Set and Silver for the Busy Me Electronic Cash Register in the Best Toy for Pretend Play in the Made For Mums Awards.