We are super excited to have won 6 LovedbyParents Awards 2019 including a platinum award for our Out of the Box Amazing Aqua Playmat in the Best Art category.

Here is a summary of all of our 2019 wins:

PLATINUM Best Art Toy = OOTB Amazing Aqua Playmat

GOLD Best Role Play Toy = Busy Me Medical Case

GOLD Best Interactive Toys 1-3yrs = PPP Walk Along Dog

GOLD Best Toddler Toy = OOTB Amazing Aqua Playmat

SILVER Best Interactive Toys 3-6yrs = Busy Me Medical Case

SILVER Best Activity Toy 1-3yrs = OOTB Amazing Aqua Playmat


Addo Play are super excited to announce we have won 2 awards at the Right Start Awards 2019 for its Nick.Jr Ready Steady Dough Super Duper Dough Set and Snuggle Buddies Friendship Bunny.

Details of which specific award (Gold, Silver, Bronze) will be announced on 3rd October 2019.

Winning 2 awards means our products will feature in the printed issue of the Right Start Awards 2019 guide. This printed guide goes to all Tumble Tots franchisees who in turn distribute to its members. In addition, both products will appear online at

Addo at Distoy 2019

This year at Distoy, Addo Play will again be showcasing its Autumn Winter lines in their ‘inspiring play’ showroom at St Ermins Hotel (Room 114) from the 28th -31st May.

As well as exhibiting key new products from core brands such as Pitter Patter Pets, Nick. Jr Ready Steady Dough, Busy Me, Nickelodeon Experimake and its 3 craft brands (Out of the Box, Out to Impress & Out There) Addo will also be revealing a number of all new and refreshed brands. These include:

Nickelodeon Liquid Lava Sand – A brand new compound. A super fluffy & soft versatile colourful sand. Just squeeze it to stretch it!

Sandsational – Squeeze, shape, sculpt with Sandsational, mouldable, mesmerising sand. Encouraging creativity, it never dries outs so you can create again and again.

Nickelodeon Cotton Cloud – Softly scented, super stretttttttttttttttchy fluffy foam.

Woodlets – A range of traditional wooden toys carefully crafted for little hands. Meet the Woodlets: Oggy, Roxy, Snowy and Cheeks who will help little one’s imagination run wild!

Ryan’s World – A range of super hot, fun collectible products that Ryan loves & believes in. Suitable for all the family.

B Friends Expansion – Meet and play with your new best friend! Dress her in all the latest fashion styles and trends and don’t forget to accessorise!Welcome to the World of B friends with 24 NEW skus including deluxe dolls, outfits, accessories & furniture playsets.

Finally, Addo staff will also be able to briefly update customers about the recent acquisition of ELC which now proudly sits in the Addo portfolio of brands. More news to come here….


Addo Play are thrilled to announce winning 4 awards at The Dadsnet Awards in April 2019.

GOLD: Nickelodeon Experimake Explosions & Eruptions in the Best Science / STEM Toy category

SILVER: Out of the Box Foil & Sequins in the Best Arts & Crafts Toy category

BRONZE: Be My Baby Soft Doll in Best Baby Toy (0-12m) / Best Soft Toy category
Snuggle Buddies Friendship Teddy in Best Soft Toy / Best Toddler Toy (1-3yrs)category

“Winning 4 awards is just fantastic especially across various award categories, for different Addo products and knowing we have gone up against the very best brands and products in the toy market. This award is so unique too in the way that the judging panel is made up of normal dads, dad influencers and dad toy experts and then once their testing has been done it is thrown open to the public” said Pete Fuller Marketing Manager.

These 4 awards add to the ‘Finalist’ Award received in the Brand & Lifestyle Licensing Awards (B&LLA’s) for our Nick Jr. Ready Steady Dough in the Best Brand Licensed Children’s Product or Range.

Addo Play and The Entertainer release Limited Edition toys designed by children!

What could be more exciting as a child than designing your own toy and seeing it being sold in the UK’s fastest growing toy retailer?

Well that is exactly what the team at Addo Play thought when they approached The Entertainer marketing team about a competition idea at the end of 2017.

A few weeks later Addo and The Entertainer launched their ‘Design your own Wiggle Jiggle Pet’ competition during February half-term 2018. During half term forms were available in store and to download online, with a basic shape for the children to use as a starting point. With over 200 entries in a week the Addo Marketing and Design team had a very hard time choosing the winners. Designs ranged from multi coloured unicorns, to fluffy fish, to farm yard favourites and popular pets.

Part of the process involved speaking to the product development and QA team about how different shapes/tails/weight of plush could affect the movement of the mechanical plush toy. Once a top 10 were chosen it then went to a very democratic vote in the Addo Play head office, and from that vote there were three clear winners- a hedgehog, a dragon and a bumble bee.

Once the decision was made about the winners the three toys went into product development and the Limited-Edition Wiggle Jiggle Pets landed in store just before Christmas 2018! The three winners were thrilled to hear they had won and even more excited to go to their local The Entertainer shop in January this year to receive their framed designs along with their own Wiggle Jiggle Pets.

Amelia Naylor, Product Development & Marketing Executive at Addo said “It really amazed everyone at Addo how creative and inventive the children’s entries into the Wiggle Jiggle Pets competition were. To narrow it down from several hundred to just three was incredibly hard but it was wonderful to see three children’s designs come to life throughout the development process.”