Addo Play and The Entertainer release Limited Edition toys designed by children!

What could be more exciting as a child than designing your own toy and seeing it being sold in the UK’s fastest growing toy retailer? Well that is exactly what the team at Addo Play thought when they approached The Entertainer marketing team about a competition idea at the end …

Addo Play Announces Exclusive Agreement with Toys”R”Us Canada

The retailer has announced a multi-year exclusive supply agreement with Addo Play Limited, a vertical division of The Entertainer UK Limited.  The multi-year deal is expected to significantly step-up Addo Play’s global trading footprint, making Toys”R” Us Canada a pivotal part of the UK start-ups growth trajectory and plans.  Melanie …

Addo Play Win Six Loved By Parents Awards

Addo Play are thrilled to announce winning several Platinum Loved By Parents Awards for the Busy Me Electronic Cash Register and the Out To Impress Make Your Own Cat Cushion. BEST INTERACTIVE TOY 1-3 YRS Addo Play Busy Me Electronic Cash Register – Platinum BEST INTERACTIVE TOY 3-6 YRS Addo …

Addo Play Company Profile in Toy World Magazine

Resonating globally Founded in April 2015 by Mary Price, a self-confessed ‘retailer at heart’ with a background in toy buying for the likes of Woolworths, and David Martin, who spent 13 years in sales and marketing at Mattel before moving to Mega Brands, Addo Play has grown into an internationally …

Addo Play win big at Nickelodeon UK Achievement Awards

Addo Play along with The Entertainer have won big at the Nickelodeon UK Achievement Awards. The awards celebrate both Nickelodeon UKs retail and licensing partners and eight awards were presented at the ceremony on the 8th of June 2018 in London. Addo Play and The Entertainer were awarded ‘Outstanding Partner …

Our Tiny Adventure

A little inspiration can go a long way and after Addo’s Head of Creative, Teresa Hookins, visited Bekonscot model village on a family weekend, inspiration came when she caught site of the smallest The Entertainer toy shop. The original The Entertainer store has been on Beaconsfield high street for 37 …

Addo Play Nickelodeon Experimake range Shortlisted for a Brand & Lifestyle Licensing Awards 2018

Addo Play are delighted to announce the licensed Nickelodeon Experimake STEM range has been shortlisted in the Brand and Lifestyle Licensing Awards 2018. They are shortlisted for Best Brand Licensed Children’s Product or Range. The Nickelodeon Experimake range consists of 11 skus in 3 distinct colourways- green, pink and orange …

Addo Showroom has a Makeover!

This year both our UK and HK showrooms had a makeover. Addo’s creative team put their heads together and orchestrated a stunning redesign. The showroom has been customized into recognisable categories, using striking upto date colours, sympathetic to the product and packaging design. The entire Addo team worked effortlessly to …

Addo Play Win Platinum in the Loved by Children Awards

Addo Play are pleased to announce winning Platinum in the Loved by Children Awards 2018. The winning item was the Nick Jr. Ready Steady Dough Supreme Ice Cream set in the Best Art or Creative Activity category. Amelia Naylor, Product Development and Marketing Executive at Addo Play said of the …

Liquid Lava Putty Magnetic

Following recent articles in the press we would like to assure our customers that the Liquid Lava putty sold by The Entertainer is safe. Addo Play who manufacture this range take product safety very seriously. These products are tested by an accredited independent test house according to both European and …

Want to become an Experimake Expert? Here’s how!

Are you a brainiac, a bright spark or a clever clogs??? Well now you can achieve expert Experimake status with the launch of our Experimake certificates! All you have to do to claim your certificate is complete 3 of our Nickelodeon Experimake science sets (any 3 it doesn’t matter whether …

Addo Play Win Gold in the Right Start Awards

London October 2017 Addo Play Win Gold in the Right Start Awards Addo Play are pleased to announce winning Gold at the Right Start Awards 2017. Whilst Addo knew they were shortlisted they had to wait until the Awards lunch and ceremony on the 5th October 2017 at One Aldwytch …

Addo Play Attend Dallas Fall Toy Preview 2017

From the 3rd to the 5th October we attended Fall Toy Preview 2017 in Dallas at the Dallas Market Centre in the World Trade Centre with all 15 of our brands. For any International Sales Queries please contact Andrew Critchlow, International Business Development Director. Email andrew.critchlow@addoplay.com or call on (0039) …

Addo Play Shortlisted for Best Science Toy in the Made For Mums Toy Awards 2017

Addo Play have only just announced the launch of their new licensed science line Nickelodeon Experimake in July 2017 and have already been nominated for an award for Best Science Toy in the Made For Mums Toy Awards 2017. Experimake consists of 12 skus in 3 distinct colourways- green, pink and …

New Nickelodeon Experimake Science Sets Launch at TheToyShop.com

Addo Play announce the launch of their new licensed science line Nickelodeon Experimake launching at The Entertainer and www.TheToyShop.com in August 2017. Experimake consists of 12 skus in 3 distinct colourways- green, pink and orange highlighting the three key themes- classic science, cosmetic science and kitchen/engineering science. Made in Europe …

Addo Play at Distoy 2017

Addo Play will be showcasing its Autumn Winter 2017 lines at DISTOY at St Ermins Hotel, in Room G10 from the 30 May to the 3 June. The firm is looking to extend its European, North and South American and Far East business at the show. Addo Play will be …

Addo Play makes Distoy debut in 2016, to build on international distribution partners

Visitors to the showroom at St Ermins Hotel will be given the opportunity to view Addo Play’s full product offering, including the recently launched Snuggle Buddies, Nick Jr – Ready Steady Dough, Storm Blasters and Pitter Patter Pets. Throughout the show, Addo Play expects to secure further distribution partnerships for …

Mary Price and David Martin Launch Addo Play

Addo Play is a new UK-based, privately funded international toy company, launching this month from already established offices in the UK, Europe and Hong Kong. Mary Price and David Martin, who have formerly worked with major toy players including Mega Brands, Woolworths and Mattel, are co-managing directors of the company. …

Ex-Mega Brands execs set up new toy firm in Addo Play

Addo is Latin for ‘inspire’ and the new company aims to ‘approach toy design and supply from a fresh perspective’. Ex-Mega Brands execs Mary Price and David Martin have launched a new UK-based toy company called Addo Play. Launching this month from already established offices in the UK, Europe and …