April 2024

Early Learning Centre (ELC), has kicked off its 50th anniversary celebrations with the launch of three special edition products.

Since 1974, ELC has been shaping the grown-ups of tomorrow. To mark its 50th birthday, the brand has unveiled three exclusive toys that have launched to coincide with the milestone anniversary.

As a tribute to one of its most popular toys, ELC is introducing a special limited-edition Happyland Gold London Bus. With a limited run of 3,150 numbered products available, the bus is set to become a cherished keepsake for families across the country. Additionally, a special edition of the famous Happyland Red London Bus, featuring gold trimmings and bus stop, will also be available for customers to purchase throughout the year.