April 2025

On the 13th April 2025, Addo Play were very proud to celebrate a very special milestone — Addo Play turning 10!

What began with just two people, two laptops, and two mobile phones, driven by a shared vision to create a fresh and inspiring British toy company, has grown into a global team of 70+ passionate individuals. Together, we’ve built something incredible: a toy company that brings hundreds of ways to play to children and families around the world.

Over the last decade, we’ve grown our brands, expanded in the UK & into international markets, and evolved as a business, but one thing has always remained constant: our unwavering passion for creating toys that spark imagination, are designed with care, and deliver safe, intelligent play experiences.

To our amazing team (past and present), our valued vendors, and our wonderful customers, thank you. Your trust, dedication, and collaboration have shaped Addo Play into the company it is today.

We now look forward to a decade of play, creativity, growth, and to the exciting adventures still to come.