March 2024

Tesco and The Entertainer have extended their partnership to cover the entire Tesco UK business and the Republic of Ireland from March 2024.

Tesco customers are now able to shop The Entertainer’s outstanding range of much-loved brands, as well as its exclusive ranges; the great value Addo brand and Early Learning Centre – the award-winning early years toy specialist – in all large stores across the UK & ROI.

This roll out follows a successful, year-long trial of The Entertainer in 35 of Tesco’s large stores and the positive response from customers.