June 2025

Addo Play is proud to announce the official establishment of Licensing as the third core pillar of its business, sitting alongside the Addo and Early Learning Centre brands.

Over the past eight years, we have steadily grown our licensed product offering, working with globally recognised partners such as Nickelodeon and Nick Jr., and representing brilliant brands like PAW Patrol. Building on our expertise in Arts & Crafts, we’ve expanded our portfolio to include Barbie-branded arts, crafts and cosmetics ranges.

More recently, we’ve partnered with Bulldog Licensing to develop Care Bears products and with the BBC to launch an exciting new range of Bluey toys, inspired by the globally beloved animated series. These iconic collaborations will expand our brand offering and further cement our position in the licensing space.

Creation of the dedicated Licensing pillar reflects the importance Addo Play puts on this category to continue our growth. We look forward to expanding our portfolio with more leading brands and strengthening our presence in this dynamic market.