Addo Play Sustainability strategy is launched based on 3 key pillars: Sustainable Design, Responsible Operations and Community. All team members are encouraged to be part of a sustainability workstream linked to their personal objectives.

CEO Open Letter launched signalling strategic intent. This details that sustainable development is one of Addo Play’s key business objectives and influences our day-to-day decision making. More individual brand sustainability initiatives launched.

Addo Play outline initial Sustainability Framework. Conversations with experts and agencies about minimising environmental impact. Launched individual brand initiatives

Addo Play is founded in April with clear core values. These values form our company DNA, underpinning our journey around ethics and highlight our commitment to quality toy safety, ethical sourcing, and our people.

Established company and Addo product offering while understanding customer and consumer expectations. Undertaking sustainability research.