Joy of the Toy
At Addo Play, children are at the heart of everything we do.
Everyday in every way we genuinely care and put our love into each toy we create, from the biggest to the smallest. Through our passion for play, we also explore how each toy inspires every child.
To us, it’s about creating the joy of the toy.
Guided by our core values, at Addo Play we constantly challenge ourselves to find smarter ways of doing business. Ways that create a positive impact for society, helping build a safer, more sustainable world for generations of children to come.
Compliance management is an important part of the way we do business. We view corporate and social compliance as a continuous journey; a way to set standards, challenge our business approach and create learning opportunities, ensuring that each day is a chance to do better in the world.
Our team of compliance professionals have extensive toy industry expertise, ensuring that all our toys meet international quality, health, environmental, safety and social accountability standards for markets around the world.
Business ethics are important to us and we lead by example. Our vendor approval process includes regular factory visits and evaluations by our compliance team. Approved vendors are required to comply with our code of ethics and enforce all applicable laws and regulations relating to labour, worker health and safety, protection of the environment, corruption and consumer safety.
As our society innovates on the road to a more sustainable future, we will continue to play our part by improving the environmental effects of our consumer products, packaging and distribution. We are conscious that the choices we make must not cause unintended consequences or environmental harm. At Addo Play, we are ambitious to embed sustainable thinking at the heart of our decision making and strive to adopt new technologies and materials as viable alternatives.
Where sustainability is concerned, we believe there is always more that can be achieved!
We are mindful of the importance of sustainability which influences the way we do things.
There are no quick fixes when it comes to doing our bit for the environment.
Addo Play are committed to making the planet a better place for every child, future generations and the global communities we work with.
We create safe, trustworthy toys which are ethically sourced.
CREATING LESS WASTE”
Refreshed packaging has been introduced to accommodate our focus on creating more sustainable packaging and less waste.
Changes include reducing dough pot sizes without removing the amount of dough, reducing the size of boxes and reengineering products so there is less packaging.
“ELC PUZZLES MADE FROM
Early Learning Centre’s wide range of puzzles for all ages and stages includes wooden, floor and jigsaw puzzles with brightly coloured themes.
All current products in this extensive puzzle range are sustainably sourced and made from FSC-certified wood and card.
ELC OCEAN PLUSH”
We have introduced a range of from-birth ocean plush that are sustainably sourced using recycled plastic bottles and natural cotton.
Drawing attention to marine wildlife, there is a Seahorse, Narwhal and Mummy & Baby whale, turtle and seal sets. Each toy has embroidered eyes, soft material and a variety of different textures for children to explore.
“ADDO CRAFT RANGES REFRESHED
TO SUSTAINABLY SOURCED PACKAGING”
Using responsibly sourced materials and avoiding single-use plastics, our Out of the Box and Out to Impress craft ranges now offer brown paper bags instead of plastic bags and “Planet conscious” logos on the bags to encourage recycling.
This update comes alongside a new style guide and smaller box sizes where possible to reduce packaging.
“RANGE OF SUSTAINABLY DESIGNED
ELC DEVELOPMENT TOYS”
Durable and brightly coloured, these development toys are sustainably designed to reduce the use of virgin plastic by substituting it with a plant fibre and recycled plastic composite material.
“ALL ELC WOODEN TOYS SUSTAINABLY SOURCED”
We have worked hard to minimise our impact on the planet.
From 2021, all Early Learning Centre wooden toys will be FSC accredited.
“PACKAGING RE-DESIGN REDUCES OUR CARBON FOOTPRINT”
#Rfriends is our 18-inch doll program.
Over the last 2 years we have removed PET from the packaging, which has the carbon footprint saving equivalent of a family car travelling 41,806 km* *based on 20,000 dolls.
“SHARE THE JOY,
RE-HOME THE TOY”
When you have finished with me, don’t throw me away!
Why throw away old toys when you can contribute to improving the environment by re-using plastic toys? Pass them on, donate or gift them. Recycling toys helps to make a better world for everyone.
TEAL GROUP HOLDINGS
Addo Play Ltd. is part of TEAL Group Holdings, the parent company which owns all of the operating companies within The Entertainer Group. TEAL Group Holdings strongly believe that businesses can and should be a force for good.
Click below for more information.
Being part of this wider group allows us to support children and charities in a much more meaningful way.
Click below to see how The Entertainer gives back and is committed to supporting the communities it serves.