CARING FOR THE FUTURE

OUR STRATEGY

Addo Play are committed to making the planet a better place for every child, future generations and the global communities we work with. 

Our strategy aims to deliver this commitment through sustainable product and packaging design, responsible business operations, ethical trading principles, community focus and a caring, diverse and inclusive organisational culture.

THE SUSTAINABILITY PILLARS

With focus on our three sustainability pillars, our ethos is all about caring for the future.

Sustainable Design

Sustainable Design

Reducing the environmental impact of our products through the use of sustainable materials and innovative designs

Packaging Sustainability

Reducing the amount of packaging used, transitioning to sustainable materials and helping consumers recycle packaging more easily.

Product Sustainability

Increasing the use of recycled, sustainable and bio-based materials, and promoting a circular economy.

Responsible Operations

Responsible Operations

Sourcing ethically and minimising the environmental impact of our operations

Ethical Sourcing

Minimisation of supply chain risks associated with non-compliance with our Code of Ethics, including child labour, human rights, health & safety and corruption.

Environmental Impact

To understand and reduce environmental impacts of internal and external operations.

Community

Community

Working for a positive social impact and supporting our communities

Diversity, Equity & Inclusivity

Ensuring our colleagues, products and communications benefit from and foster diversity & inclusivity.

Community Support

To inspire & help all colleagues to support our communities through voluntary & charitable activities, including support for the education and development of children.

Communication

Effective internal & external communications to promote sustainability objectives.

SUSTAINABILITY HIGHLIGHTS

Here is an overview of our key sustainability highlights that we’ve achieved along our Sustainability journey.

  • 2022
  • 2023

DIVERSITY, EQUITY & INCLUSIVITY

STARTING OUR DIVERSITY, EQUITY & INCLUSIVITY JOURNEY

We have facilitated workshops with external partners and built internal audits to help us understand, benchmark and track our DEI journey.

COMMUNITY SUPPORT

BEING RESPONSIBLE FOR OUR COMMUNITY

We continue to support the communities and charitable organisations around us. This includes donating to Cancer Research UK, Make a Wish, Breast Cancer Research, Save the Children and Keech Hospice Care through hosting toy sales, themed days, cake sales, tournaments, tombola’s, awareness days, sponsored walks, toy donations to children’s charities and more throughout the year.

PRODUCT SUSTAINABILITY

TELLING THE WORLD

Each sustainably sourced product features a “Made Responsibly” logo to raise consumer awareness of sustainable information through our packaging communications.

PRODUCT SUSTAINABILITY

MADE RESPONSIBLY = MADE WITH LOVE

Our focus is to design and manufacture more toys made from sustainably sourced materials. This has been seen already in the timber used for the Addo Woodlets range and in the use of recycled polyester, which has been extended to the ELC Blossom Farm, Animal Plush, Dinosaur Plush ranges and Addo Snuggle Buddies and Endangered Animal plush toys.

PACKAGING SUSTAINABILITY

ESTABLISHING A ‘BASELINE’ AT THE SOURCE

We have established a ‘Baseline Database’ for our vendors which is designed to record all materials used in our products & packaging. This invaluable reference source helps us create products that incorporate more sustainable materials and minimise our impact on the environment.

ETHICAL SOURCING

JOINING FORCES WITH SLAVE FREE ALLIANCE

Combatting Modern Slavery, we are working with the Slave Free Alliance to benchmark our current approach to supplier risk mapping.

ENVIRONMENTAL IMPACT

REDUCING OUR DIRECT IMPACT ON THE ENVIRONMENT

To reach our long-term goal of reducing our carbon emissions, we have initially focussed on the direct influence we have to our environment. This includes reducing office heating, our use of electricity & water usage, and eliminating unessential business travel.

DIVERSITY, EQUITY & INCLUSIVITY

EQUITY FOR OUR PEOPLE

We have enhanced flexible working to ensure a more inclusive and equitable workplace. This includes working hours, remote working and enhanced holidays.

Case Studies

POLICY DOCUMENTS

Our commitments to sustainability and responsible business operations are reflected in the following policies & guidance documents.

OUR PARTNERSHIPS

We believe that through partnerships and collaboration with credible, knowledgeable and innovative industry partners, we can work together to a more sustainable future.