We are proud to announce that in the Loved by Children Awards 2021, Addo has won SILVER in the Best Interactive Toy 3-6 yrs category for our Pitter Patter Pets Wiggle Jiggle Dachshund. We are extremely excited by this movin’, groovin’ interactive plush toy that was launched in AW20 and …

Amazing news today as we found out that we had won 4 awards in the 2020 Right Start Awards. Our 4 winning products are: – Out & About Sand & Water Table – Woodlets Slicing Fruit Playset – Busy Me Splish Splash Sink – Nickelodeon Cotton Cloud Details of what …

The Dadsnet Awards were created so that Dads can champion the very best baby, toddler & children’s brands in the market. After 4 months dads of reviewing, testing and voting, we are so proud to announce that on Thursday 4th June 2020 we won not 1, not 2 but 3 …

Interested in understanding how Addo Play is a global toy company with a difference? Want to know more about how we can help with all your sourcing needs? Intrigued to see our product in our Virtual Toy Fair? Please email: Caroline Webb – Caroline.Webb@Addoplay.com or Kerry Rimmer – Kerry.Rimmer@Addoplay.com for …

Come join the journey and find out by watching our new Company video. Addo. Inspiring Play

Addo is immensely proud to announce we have won 3 awards in the Loved by Children Awards 2020. Our Busy Me Lights & Sounds Medical Case has won a Platinum for Best Role Play Toy and a Gold for Best Electronic Learning Toy. Our Pitter Patter Pets Walking Unicorn has …

On 21st June 2019 we moved into our brand new offices. Take a look below at our video where we reveal all.

  As part of a group acquisition we are delighted to announce the Early Learning Centre (ELC) will be joining the Addo Play portfolio of brands. Mary Price Co-founder & CEO of Addo Play said “We cannot wait to utilise our expertise and start working on product sourcing, development and wholesale to modernise this great …

We are super excited to have won 6 LovedbyParents Awards 2019 including a platinum award for our Out of the Box Amazing Aqua Playmat in the Best Art category. Here is a summary of all of our 2019 wins: PLATINUM Best Art Toy = OOTB Amazing Aqua Playmat GOLD Best …

The retailer has announced a multi-year exclusive supply agreement with Addo Play Limited, a vertical division of The Entertainer UK Limited.  The multi-year deal is expected to significantly step-up Addo Play’s global trading footprint, making Toys”R” Us Canada a pivotal part of the UK start-ups growth trajectory and plans.  Melanie …

Addo Play are thrilled to announce winning several Platinum Loved By Parents Awards for the Busy Me Electronic Cash Register and the Out To Impress Make Your Own Cat Cushion. BEST INTERACTIVE TOY 1-3 YRS Addo Play Busy Me Electronic Cash Register – Platinum BEST INTERACTIVE TOY 3-6 YRS Addo …

Resonating globally Founded in April 2015 by Mary Price, a self-confessed ‘retailer at heart’ with a background in toy buying for the likes of Woolworths, and David Martin, who spent 13 years in sales and marketing at Mattel before moving to Mega Brands, Addo Play has grown into an internationally …

Addo Play along with The Entertainer have won big at the Nickelodeon UK Achievement Awards. The awards celebrate both Nickelodeon UKs retail and licensing partners and eight awards were presented at the ceremony on the 8th of June 2018 in London. Addo Play and The Entertainer were awarded ‘Outstanding Partner …

A little inspiration can go a long way and after Addo’s Head of Creative, Teresa Hookins, visited Bekonscot model village on a family weekend, inspiration came when she caught site of the smallest The Entertainer toy shop. The original The Entertainer store has been on Beaconsfield high street for 37 …

Addo Play is a new UK-based, privately funded international toy company, launching this month from already established offices in the UK, Europe and Hong Kong. Mary Price and David Martin, who have formerly worked with major toy players including Mega Brands, Woolworths and Mattel, are co-managing directors of the company. …