A little inspiration can go a long way and after Addo’s Head of Creative, Teresa Hookins, visited Bekonscot model village on a family weekend, inspiration came when she caught site of the smallest The Entertainer toy shop. The original The Entertainer store has been on Beaconsfield high street for 37 …

Addo Play are delighted to announce the licensed Nickelodeon Experimake STEM range has been shortlisted in the Brand and Lifestyle Licensing Awards 2018. They are shortlisted for Best Brand Licensed Children’s Product or Range. The Nickelodeon Experimake range consists of 11 skus in 3 distinct colourways- green, pink and orange …

This year both our UK and HK showrooms had a makeover. Addo’s creative team put their heads together and orchestrated a stunning redesign. The showroom has been customized into recognisable categories, using striking upto date colours, sympathetic to the product and packaging design. The entire Addo team worked effortlessly to …

Addo Play are pleased to announce winning Platinum in the Loved by Children Awards 2018. The winning item was the Nick Jr. Ready Steady Dough Supreme Ice Cream set in the Best Art or Creative Activity category. Amelia Naylor, Product Development and Marketing Executive at Addo Play said of the …

Following recent articles in the press we would like to assure our customers that the Liquid Lava putty sold by The Entertainer is safe. Addo Play who manufacture this range take product safety very seriously. These products are tested by an accredited independent test house according to both European and …

Are you a brainiac, a bright spark or a clever clogs??? Well now you can achieve expert Experimake status with the launch of our Experimake certificates! All you have to do to claim your certificate is complete 3 of our Nickelodeon Experimake science sets (any 3 it doesn’t matter whether …

London October 2017 Addo Play Win Gold in the Right Start Awards Addo Play are pleased to announce winning Gold at the Right Start Awards 2017. Whilst Addo knew they were shortlisted they had to wait until the Awards lunch and ceremony on the 5th October 2017 at One Aldwytch …

From the 3rd to the 5th October we attended Fall Toy Preview 2017 in Dallas at the Dallas Market Centre in the World Trade Centre with all 15 of our brands. For any International Sales Queries please contact Andrew Critchlow, International Business Development Director. Email andrew.critchlow@addoplay.com or call on (0039) …

Addo Play have only just announced the launch of their new licensed science line Nickelodeon Experimake in July 2017 and have already been nominated for an award for Best Science Toy in the Made For Mums Toy Awards 2017. Experimake consists of 12 skus in 3 distinct colourways- green, pink and …

Addo Play announce the launch of their new licensed science line Nickelodeon Experimake launching at The Entertainer and www.TheToyShop.com in August 2017. Experimake consists of 12 skus in 3 distinct colourways- green, pink and orange highlighting the three key themes- classic science, cosmetic science and kitchen/engineering science. Made in Europe …

Addo Play will be showcasing its Autumn Winter 2017 lines at DISTOY at St Ermins Hotel, in Room G10 from the 30 May to the 3 June. The firm is looking to extend its European, North and South American and Far East business at the show. Addo Play will be …

Visitors to the showroom at St Ermins Hotel will be given the opportunity to view Addo Play’s full product offering, including the recently launched Snuggle Buddies, Nick Jr – Ready Steady Dough, Storm Blasters and Pitter Patter Pets. Throughout the show, Addo Play expects to secure further distribution partnerships for …

Addo Play is a new UK-based, privately funded international toy company, launching this month from already established offices in the UK, Europe and Hong Kong. Mary Price and David Martin, who have formerly worked with major toy players including Mega Brands, Woolworths and Mattel, are co-managing directors of the company. …

Addo is Latin for ‘inspire’ and the new company aims to ‘approach toy design and supply from a fresh perspective’. Ex-Mega Brands execs Mary Price and David Martin have launched a new UK-based toy company called Addo Play. Launching this month from already established offices in the UK, Europe and …