Who we are

OUR PASSION

Children are at the heart of everything we do. At Addo Play, we believe in the joy of the toy. Do you remember that soft teddy you couldn’t put down, your friendly doll that you played with for hours, or beating your parents at a board game for the first time? We are passionate about play and love making toys that children will cherish.

Our Vision

Inspiring play every day.

Our Mission

We are a dynamic global toy company creating trustworthy toys at outstanding quality and value.

We care about all the little details meaning that all our toys are thoughtfully designed.

We passionately believe in the joy and benefit that each toy brings through play.

Our Story

The story began in 2015 with a vision to create a fresh, dynamic British toy company.

A toy company that would do things differently.

Starting out with only 2 people and 2 laptops but with a wealth of toy industry knowledge, our CEOs each have over 25 years of experience working in some of the industry’s biggest toy companies.

Addo Play has seen fantastic growth. We are proud of our ever-expanding portfolio of toys, brands and customers.

The key to our success is our hugely passionate and talented team that work together to create toys that delight children all over the world.

Our Journey

We are extremely proud of our achievements.
Take a look at our timeline, to see some of our key moments and milestones.

Meet the Team

Addo Play is driven by an ambitious team whose passion, ethics, energy and sense of fun goes into everything we do. Each team member is selected for their unique talent and because they are amazing at what they do.

  • Ceo / Senior Management Team
  • Product Development
  • Design
  • Operations
  • QA & Compliance
  • Finance & Admin
  • Sales & Marketing

Dave

Co-founder and.. Co-founder and CEO

Dave is as excited today to be in an industry he loves as he was when he first joined over..

Dave is as excited today to be in an industry he loves as he was when he first joined over 25 years ago. Incredibly proud of Addo Play and our wonderful team, he can’t wait to see the story continue to unfold. When he's not at work, he enjoys time with family & friends, travelling and a good restaurant.

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Mary

Co-founder and.. Co-founder and CEO

Mary has worked in toys for as long as she can remember. She is hugely passionate about the product and..

Mary has worked in toys for as long as she can remember. She is hugely passionate about the product and cares about all the small details. She loves working closely with the outstanding team around her. When not at work, Mary is found cheering on her 2 boys on the side of a rugby or football pitch.

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Peter

Operations Director Operations Director

Peter is a seasoned professional with a rich background in operations and supply chain management. Adept at helping companies to..

Peter is a seasoned professional with a rich background in operations and supply chain management. Adept at helping companies to grow by building resilient operating systems, he enjoys watching premiership rugby and playing golf.

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Isabelle

Head of.. Head of Finance, Systems and Process

Isabelle has over 25 years of experience working in the Finance Department of toy companies and will be in love..

Isabelle has over 25 years of experience working in the Finance Department of toy companies and will be in love with numbers forever. Enjoy greatly travelling, going to restaurants, drinking a glass of wine. A real bon vivant.

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Teresa

Creative Director Creative Director

Born in Zimbabwe, Teresa has lived in the UK since Y2K. She has 25+ years of experience in the creative..

Born in Zimbabwe, Teresa has lived in the UK since Y2K. She has 25+ years of experience in the creative industry. She has been integral in bringing to life each of our brands. Her love of colour is evident in how easily she can recite Pantone references.

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Caroline

Senior Product.. Senior Product Development Manager 

Caroline has 20+ years of toy experience across all divisions; buying, licensing, sales, sourcing and product development. Highly driven, dynamic..

Caroline has 20+ years of toy experience across all divisions; buying, licensing, sales, sourcing and product development. Highly driven, dynamic and passionate to create outstanding toys that bring joy to little ones. Achieving results is in her DNA, in and out of work, notably as an international pool hustler!

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Claire

Senior Product.. Senior Product Development Manager 

Claire has 18+ years of experience in the toy industry and has spent the last ten working on the ELC..

Claire has 18+ years of experience in the toy industry and has spent the last ten working on the ELC brand. Passionate about product development & innovation, and inspired by the history of toys. She enjoys researching home interiors and planning the next corner of her home.

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Jennifer

Merchandising Supervisor Merchandising Supervisor

Having 15+ years of experience working within the stationery, seasonal & toy industries, Jennifer loves to develop and create new..

Having 15+ years of experience working within the stationery, seasonal & toy industries, Jennifer loves to develop and create new products, meeting the customer’s needs more effectively. Working in the Addo Play team inspires her daily, making her more passionate about her work.

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Fanny

Merchandising Supervisor Merchandising Supervisor

Fanny has 12+ years of experience working in the toy industry across a variety of categories. She is passionate about..

Fanny has 12+ years of experience working in the toy industry across a variety of categories. She is passionate about toy product development and has loved working for such an amazing toy brand over the years.

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Amelia

Product Development.. Product Development Manager

Amelia joined Addo Play in 2016 and has worked on multiple Addo Play brands. She has a passion for travel,..

Amelia joined Addo Play in 2016 and has worked on multiple Addo Play brands. She has a passion for travel, scuba diving and Thai food! Amelia is a Hearing Dogs volunteer and qualified ballet teacher.

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Demi

Senior Merchandiser Senior Merchandiser

Demi has been working in merchandising for over 10 years and customer service for 4 years prior, all within the..

Demi has been working in merchandising for over 10 years and customer service for 4 years prior, all within the toy industry. Her broad experience covers a full spectrum of purchasing and merchandiser duties, providing an essential element to Addo Play.

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Deanne

Product Developer Product Developer

Deanne has over 10 years of experience in the Product Development industry, ranging from ladies footwear, seasonal and home accessories..

Deanne has over 10 years of experience in the Product Development industry, ranging from ladies footwear, seasonal and home accessories to gifting and toys. Her joy and excitement of product is clear to see when receiving boxes of samples from the factories. She loves socialising, attempting to cook and is an avid reader.

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Louise

Product Development.. Product Development Manager

Louise has 12+ years of experience in the gifting industry. Devoted to delivering new innovative gifts for our customers. In..

Louise has 12+ years of experience in the gifting industry. Devoted to delivering new innovative gifts for our customers. In her spare time, she enjoys long country walks with her lab Lenny.

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Cherry

Senior Merchandiser Senior Merchandiser

With a love for all things toys, Cherry has 10+ years of experience in the toy industry. When she’s not..

With a love for all things toys, Cherry has 10+ years of experience in the toy industry. When she’s not busy at work, Cherry enjoys being out and about, swimming or finding new things to discover.

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Laurell

Product Development.. Product Development Manager 

Laurell started her career with Early Learning Centre 8+ years ago and hasn’t looked back since! She loves developing new..

Laurell started her career with Early Learning Centre 8+ years ago and hasn’t looked back since! She loves developing new products and is passionate about all things toys. She also enjoys decorating cakes and learning new crafts.

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Catherine

Senior Merchandiser Senior Merchandiser

Catherine offers over 10 years of experience in the merchandising field and has handled various product categories including toys &..

Catherine offers over 10 years of experience in the merchandising field and has handled various product categories including toys & seasonal products. She has a passion for product development & loves to inspire. When on holiday, Catherine loves adventures.

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Georgina

Product Development.. Product Development Manager

Georgina has worked in the toy industry for almost 10 years. Having worked on own-brand ranges to begin with, eventually..

Georgina has worked in the toy industry for almost 10 years. Having worked on own-brand ranges to begin with, eventually moving onto two major retailers to buy branded. Own brand always wins. She loves being outside walking or running and reading a good book!

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Candy

Senior Merchandiser Senior Merchandiser

Candy has 8+ years of experience in merchandising toys and giftable items. At work, she enjoys working with others, and..

Candy has 8+ years of experience in merchandising toys and giftable items. At work, she enjoys working with others, and then in her spare time, she is passionate about going on adventures.

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Alice

Product Development.. Product Development Executive

Alice’s toy career started at ELC in 2017. During her time, she has enjoyed working on a variety of categories...

Alice’s toy career started at ELC in 2017. During her time, she has enjoyed working on a variety of categories. The most exhilarating thing she has ever done is jump out of an aeroplane at 15,000 feet in New Zealand.

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Harriet

Product Development.. Product Development Assistant

After graduating from university, Harriet started her career at Addo and has loved every moment since! She loves high adrenaline..

After graduating from university, Harriet started her career at Addo and has loved every moment since! She loves high adrenaline activities such as going on roller coasters, zip-lining and rock climbing.

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Sarah

Senior Designer Senior Designer

Sarah has 7+ years of experience working in the toy industry. Passionate about all aspects of design and packaging. Enjoys..

Sarah has 7+ years of experience working in the toy industry. Passionate about all aspects of design and packaging. Enjoys adrenaline-pumping activities like roller-skating and snowboarding. She is always on the hunt for new adventures and loves a good curry.

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Louise

Senior Creative.. Senior Creative Packaging Artworker

Louise has over 16 years of experience in the print and packaging industry. Enjoys all crafts and baking where she..

Louise has over 16 years of experience in the print and packaging industry. Enjoys all crafts and baking where she can tap into her creativity and produce show stoppers!

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Susan

Senior Designer Senior Designer

Susan has 10+ years of experience designing for children and is passionate about the children’s toy market and being part..

Susan has 10+ years of experience designing for children and is passionate about the children’s toy market and being part of an energetic and diverse team. Loves being outdoors with her children, a good Netflix series and a glass of gin.

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Kin

Product Designer Product Designer

Originally from Hong Kong and now living in London, Kin has been in the toy industry for 9+ years designing..

Originally from Hong Kong and now living in London, Kin has been in the toy industry for 9+ years designing different type of toys such as electronic toys, soft toys, wooden toys and puzzle & games etc.

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Yin

Creative Artworker Creative Artworker

Yin has over 25 years of experience in the toy industry having worked overseas and for U.K. major players in..

Yin has over 25 years of experience in the toy industry having worked overseas and for U.K. major players in the international market. Coming from a packaging design background, she is enthusiastic about her work and personal life. Outside work, she enjoys growing exotic vegetables and plants as well as walking.

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Liam

Junior Designer Junior Designer

Graduating from UKC with a degree in Digital Arts in 2018, Liam is a passionate creative who specialises in graphic..

Graduating from UKC with a degree in Digital Arts in 2018, Liam is a passionate creative who specialises in graphic design and film. Enjoys adventure-filled holidays such as quad biking the mountains of Turkey and Snowboarding the alps of Bulgaria.

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Toby

Junior Designer Junior Designer

With a degree in Product Design, Toby has a fresh, varied approach to his traditional background and has developed a..

With a degree in Product Design, Toby has a fresh, varied approach to his traditional background and has developed a strong passion for toys. Toby jumps at any opportunity to go exploring or get back on his skis!

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Vanessa

Designer Designer

Vanessa has been working in the toy industry since 2009. She enjoys working on packaging design and digital illustrations. Outside..

Vanessa has been working in the toy industry since 2009. She enjoys working on packaging design and digital illustrations. Outside of work, she likes to paint canvases and murals. She likes to be colourful in everything she does.

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Bonnie

Head of.. Head of Sourcing

Bonnie has been in the toy industry for over 20 years and is passionate about developing great quality educational toys...

Bonnie has been in the toy industry for over 20 years and is passionate about developing great quality educational toys. In her spare time, she enjoys exploring the world and taking on new challenges.

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Clare

Customer Services.. Customer Services Manager

Clare has 20+ years working in the promotional gift industry. She has a wealth of experience managing extended supply chains..

Clare has 20+ years working in the promotional gift industry. She has a wealth of experience managing extended supply chains and prides herself in providing customers the complete end to end service. She is a mad keen Derby County fan!

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Suki

Supply Chain.. Supply Chain Supervisor

Having over 10 years of experience in end-to-end supply chain, including supply planning, supplier management and inventory planning, Suki is..

Having over 10 years of experience in end-to-end supply chain, including supply planning, supplier management and inventory planning, Suki is highly knowledgeable within her field. In her spare time, she likes to go bowling and hiking.

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Tiffany

Supply Chain.. Supply Chain Officer

With over 18 years of experience in sourcing, costing and planning within the toy industry, Tiffany thrives working in a..

With over 18 years of experience in sourcing, costing and planning within the toy industry, Tiffany thrives working in a fast-paced environment and dealing with difficulties. In her free time, she loves to travel and be surrounded by nature.

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Jogy

Logistic Supervisor Logistic Supervisor

Jogy has over 20 years of experience working in the logistics industry and is both passionate and proactive about all..

Jogy has over 20 years of experience working in the logistics industry and is both passionate and proactive about all aspects of logistics and customs. Outside of work, Jogy enjoys sports activities including squash, badminton and swimming.

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Jovin

Supply Chain.. Supply Chain Officer

Jovin has been working in the Toy sector for 8+ years. Fully skilled in the product development process, Jovin is..

Jovin has been working in the Toy sector for 8+ years. Fully skilled in the product development process, Jovin is passionate about working with toys and is always smiling when she is around them.

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Jessica

Supply Chain.. Supply Chain Supervisor

Jessica has over 10 years of experience in logistics and supply chain within the toy industry. Travelling to Japan and..

Jessica has over 10 years of experience in logistics and supply chain within the toy industry. Travelling to Japan and doing lots of shopping makes Jessica more motivated at work.

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April

Logistics Officer Logistics Officer

After many years of experience within the industry, April’s biggest enjoyment working within Logistics is seeing a shipment land safely..

After many years of experience within the industry, April’s biggest enjoyment working within Logistics is seeing a shipment land safely on time at its final destination. She also enjoys travelling and learning about all the different cultures in the world.

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Gladys

Supply Chain.. Supply Chain Officer

Starting her journey within the toy industry in 2018 as a Shipping Controller, Gladys enjoys the happy working environment of..

Starting her journey within the toy industry in 2018 as a Shipping Controller, Gladys enjoys the happy working environment of Addo Play. She loves travelling to broaden her horizons and is always up for new challenges.

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Bart

Product and.. Product and Data Analyst

Bart is mad about numbers. He has 6+ years of experience in forecasting and analysis. In his free time, he..

Bart is mad about numbers. He has 6+ years of experience in forecasting and analysis. In his free time, he loves to play his bass guitar and piano. He's also a huge cat lover.

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Roger

Head of.. Head of QA and Compliance

Roger has almost 30 years of experience in quality assurance and loves making a difference for customers through creative product..

Roger has almost 30 years of experience in quality assurance and loves making a difference for customers through creative product development. A keen hiker, he will often be found trekking over hills with his dogs in tow, come rain or shine.

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Kate

QA &.. QA & Compliance Manager

Kate has worked in QA for 20+ years, starting in toys, moving through homewares and fashion before finding her place..

Kate has worked in QA for 20+ years, starting in toys, moving through homewares and fashion before finding her place with Addo in 2018. Kate has a metal elbow, meaning she beeps every time she goes through airport security.

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Chatman

QA Manager QA Manager

With over 15 years of experience in QA and manufacturing engineering management within the toy industry, Chatman is passionate about..

With over 15 years of experience in QA and manufacturing engineering management within the toy industry, Chatman is passionate about all things toys. In his free time, he spends time with his daughter and puppy whilst playing with their Addo toys.

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Dan

QA Product.. QA Product Technologist

Dan’s journey in the toy industry has just begun, joining with 7 years of experience in quality management and product..

Dan’s journey in the toy industry has just begun, joining with 7 years of experience in quality management and product development. Dan loves off-piste skiing and downhill mountain biking in his spare time.

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Michael

Quality Assurance.. Quality Assurance Engineer

Michael has more than a decade of experience in quality compliance, and safety standards of toys. He delights in analysing..

Michael has more than a decade of experience in quality compliance, and safety standards of toys. He delights in analysing products, test reports and inspections, but outside of work, you can find Michael making leather handicrafts or travelling.

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Kent

Quality Assurance.. Quality Assurance Engineer

Kent has 12+ years of experience in the toy industry with an affinity for toy safety and international testing. When..

Kent has 12+ years of experience in the toy industry with an affinity for toy safety and international testing. When Kent isn’t tackling important testing procedures, he enjoys photography and doing photoshoots.

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Sun

Assistant QA.. Assistant QA Engineer

Having worked in a variety of different fields before joining Addo Play, Sun believes anything is possible when we work..

Having worked in a variety of different fields before joining Addo Play, Sun believes anything is possible when we work as one. Sun’s favourite Addo toys include Snuggle Buddies, Awesome Animals and Pitter Patter Pets.

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Stefan

Finance Manager Finance Manager

Working for 17+ years in the toy industry. A team player who is always looking for a creative solution or..

Working for 17+ years in the toy industry. A team player who is always looking for a creative solution or improvement in Finance. Loves to become a kid again & play with our fantastic brands with his son Jelle.

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Florence

Finance Coordinator Finance Coordinator

Florence graduated as an art historian but has been working most of her career in the toy industry. Part of..

Florence graduated as an art historian but has been working most of her career in the toy industry. Part of the Addo Play team since 2019 as Finance Coordinator with an eye for detail. Proud mum of three cool boys.

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Angela

UK Office.. UK Office Coordinator

Angela has been working in the toy industry for over 15 years and enjoys all aspects of her work, helping..

Angela has been working in the toy industry for over 15 years and enjoys all aspects of her work, helping out wherever needed. She loves to spend time with her family especially her two granddaughters.

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Heidi

HR &.. HR & Office Coordinator

Heidi has been working in Human Resources for 8 years and loves that she gets to work with different people..

Heidi has been working in Human Resources for 8 years and loves that she gets to work with different people in such a happy and colourful environment. When at home, Heidi enjoys playing with her daughter and her toys.

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Annie

Office Coordinator Office Coordinator

Annie has been working within Addo Play for 2+ years with previous experience within the printing industry. Annie always likes..

Annie has been working within Addo Play for 2+ years with previous experience within the printing industry. Annie always likes to help her colleagues and tries her best in everything she does.

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Caroline

International Sales.. International Sales Manager

Caroline has 8+ years of experience in international toy sales. Loves the dynamic nature of the toy industry and developing..

Caroline has 8+ years of experience in international toy sales. Loves the dynamic nature of the toy industry and developing new partnerships with international customers. Enjoys sailing and walking her dog Jessie and travelling to new places.

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Kerry

International Sales.. International Sales Manager

Kerry has already celebrated 15+ years in the toy industry! Having previously worked across multiple disciplines at Mattel, Mega Bloks..

Kerry has already celebrated 15+ years in the toy industry! Having previously worked across multiple disciplines at Mattel, Mega Bloks & Iceland Supermarkets, toys stole her heart and she's never looked back!

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Jessica

Business Development.. Business Development Manager

Jess has 10+ years of experience working in the baby and toy industry. She has had a variety of roles,..

Jess has 10+ years of experience working in the baby and toy industry. She has had a variety of roles, ranging from Merchandising to Account Management. She loves developing new partnerships with customers. She enjoys travelling the world in her spare time.

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Holly

Business Development.. Business Development Executive

Holly has 3+ years’ experience in the Toy industry focused on Account Management and Business Development. She’s often visiting her..

Holly has 3+ years’ experience in the Toy industry focused on Account Management and Business Development. She’s often visiting her 6 siblings, her friends, enjoying good food and seeing new sights whenever she can!

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Hege

International Sales.. International Sales Executive

Hege has experience from multiple industries but it is now just all about toys. She loves working within an international..

Hege has experience from multiple industries but it is now just all about toys. She loves working within an international environment and in her spare time enjoys golf, countryside walks and her summerhouse in Norway.

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Pete

Marketing Manager Marketing Manager

Pete has 20+ years’ experience in UK and International Marketing, 12 of them within the toy industry working for Mega..

Pete has 20+ years’ experience in UK and International Marketing, 12 of them within the toy industry working for Mega Brands, Mattel and now Addo Play. He loves to travel as well as playing and watching sport, especially football.

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Maddie

Marketing Executive Marketing Executive

New to toys, having built up her experience within the travel industry, Maddie is passionate about marketing, social media and..

New to toys, having built up her experience within the travel industry, Maddie is passionate about marketing, social media and online presence. Being half-French, she loves food, travelling and adrenaline sports including skiing, water sports and cycling.

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