Who we are
OUR PASSION
Children are at the heart of everything we do. At Addo Play, we believe in the joy of the toy. Do you remember that soft teddy you couldn’t put down, your friendly doll that you played with for hours, or beating the grown ups at a board game for the first time? We are passionate about play and love making toys that children will cherish.
Our Vision
Inspiring play every day.
Our Mission
We are a dynamic global toy company creating trustworthy toys at outstanding quality and value.
We care about all the little details meaning that all our toys are thoughtfully designed.
We passionately believe in the joy and benefit that each toy brings through play.
Our Story
Our story began in 2015 with a simple vision: to create a fresh, dynamic British toy company that would do things differently.
What started with just two people, two laptops, and a wealth of industry knowledge has grown into a talented team of experts with decades of combined experience in the toy industry.
Since then, Addo Play has experienced remarkable growth. We are proud of our portfolio of toys, brands, and customers, as well as the strong partnerships we continue to build around the world.
At the heart of our success is our passionate and dedicated team. Together, we create innovative, high-quality toys that inspire imagination, encourage learning through play, and bring joy to children everywhere.
Our Journey
We are extremely proud of our achievements.
Take a look at our timeline, to see some of our key moments and milestones.
MARCH 2026
NOVEMBER 2025
JULY 2025
OCTOBER 2025
APRIL 2025
JANUARY 2025
OCTOBER 2024
APRIL 2024
MARCH 2024
JANUARY 2024
SEPTEMBER 2023
JUNE 2023
MARCH 2023
NOVEMBER 2022
MAY 2022
APRIL 2021
MAY 2020
MARCH 2019
JUNE 2018
SEPTEMBER 2017
SEPTEMBER 2016
JANUARY 2016
NOVEMBER 2015
NOVEMBER 2015
JULY 2015
APRIL 2015
