February 2021

Addo are extremely proud to be a key part of the rollout of the six-month trial which will see The Entertainer managing the toy aisles of five selected Asda stores across the UK (Wolverhampton, Roehampton, Darlston, Pudsey & Watford).

This fantastic partnership has seen 177 Addo products over 11 brands feature in the toy aisles as well as 3 Addo branded interactive feature bays from Nick Jr. Ready Steady Dough, Pitter Patter Pets and Little Lot.

This trial offers customers the opportunity to shop Addo’s great-value exclusive range in even more locations.