February 2021
Addo are extremely proud to be a key part of the rollout of the six-month trial which will see The Entertainer managing the toy aisles of five selected Asda stores across the UK (Wolverhampton, Roehampton, Darlston, Pudsey & Watford).
This fantastic partnership has seen 177 Addo products over 11 brands feature in the toy aisles as well as 3 Addo branded interactive feature bays from Nick Jr. Ready Steady Dough, Pitter Patter Pets and Little Lot.
This trial offers customers the opportunity to shop Addo’s great-value exclusive range in even more locations.