March 2021

Creating innovative, thoughtfully designed toys to support children’s learning and development through play is at the core of Early Learning Centre.

From Autumn-Winter 2021, all wooden items will be crafted from Forest Stewardship Council-certified (FSC) sustainable wood. With this change, ELC takes another step towards their environmental goals.

The premium, traditional toys in the Classic Wood range are just one of the ranges to see a change. ELC has launched a brand new Imagination range crafted from FSC-certified sustainable wood. Products include a fantastic Farm, a gorgeous Garage and a lovely selection of shopping & cooking playsets. AW21 will include the launch of a completely refreshed puzzle range, again all made using sustainably sourced wood.

Furthering their sustainability initiatives, ELC are launching a brand new capsule Eco Plastic range and Recycled Ocean Plush range announced for Autumn-Winter 2021. The “Eco Plastic” toys contain at least 50% recycled plastics & plant fibre composite. The super-soft, ocean-themed Baby Plush toys will be made from recycled PET bottles certified by the Global Recycle Standard.