Marks & Spencer has teamed up with toy retailer Early Learning Centre, which will see its products being sold on the M&S website as it seeks to build online appeal.
M&S offers 200 lines from Early Learning Centre, the toy brand owned by The Entertainer since 2019.
Speaking exclusively to Toy World, Gary Grant, Founder and executive chairman of The Entertainer says: “We were delighted when we took the brand on, we had high hopes for what it could bring to our portfolio”. He continues to say “we’ve done incredibly well with the brand in our stores, and to relaunch ELC with a retailer of the calibre of Marks & Spencer is an amazing opportunity. They have an incredible database, with around 8m people on it, so we are really looking forward to seeing this new partnership flourish.”