October 2020

In 2020, British heritage toy brand Early Learning Centre has launched a brand store on Amazon.com taking the brand to the United States for the first time in its 46 year history.

As a trusted early years toy specialist established in 1974, Early Learning Centre is a globally renowned toy brand that provides a guiding hand to support every child’s unique path of development, encouraging learning through play.

The Amazon.com launch programme includes an engaging Early Learning Centre brand page with key information about the brand and its range of learning toys.

The move into the US market will give ELC an even wider audience and will allow the brand to connect with even more families and children across the globe.